Cookie Policy

Last Updated: February 12, 2026

1. Introduction

This Cookie Policy explains how Propsrv Real Estate Consultant Pvt. Ltd. (“Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website Propserve.in (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This policy should be read alongside our Privacy Policy, which explains how we use your personal data.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

First-Party Cookies: Cookies set by the website owner (in this case, Propserve.in).
Third-Party Cookies: Cookies set by parties other than the website owner. These enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

3. Why We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our Website and User Dashboard to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

4. Categories of Cookies We Use

A. Strictly Necessary Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas (e.g., your User Dashboard).

Who Serves It: Propserve.in, Tidio (Chatbot).
Purpose:
- To maintain your secure session when you log in to your dashboard.
- To ensure the Tidio Chatbot functions correctly and remembers your conversation history during a session.
- To remember your consent preferences (whether you accepted or rejected cookies).
Opt-out: Because these cookies are strictly necessary to deliver the website to you, you cannot refuse them without impacting how our site functions.

B. Performance & Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are.

Who Serves It: Google Analytics, Microsoft Clarity.
Purpose:
- Google Analytics: Tracks visitor numbers, page views, and user journeys to help us improve site navigation.
- Microsoft Clarity: Provides “heatmaps” and session recordings that show us how users scroll and click on our pages, helping us fix usability issues.

C. Functionality Cookies

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like video playback or saved preferences) may become unavailable.

Who Serves It: HubSpot, Mailchimp.
Purpose:
- HubSpot: Helps us identify if you are a returning lead so we can personalize your experience and not ask for the same details twice in forms.
- Mailchimp: Integrates with our email campaigns to track if you visited the website via a newsletter link.

D. Targeting & Advertising Cookies (Pixels)

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Who Serves It: Meta (Facebook/Instagram), LinkedIn, Twitter (X).
Purpose:
- Meta Pixel: Allows us to track conversions from Facebook/Instagram ads and build “Custom Audiences” to show you properties similar to those you viewed on our site.
- LinkedIn Insight Tag: Helps us measure the effectiveness of our professional ad campaigns and retarget users on LinkedIn.
- Twitter (X) Pixel: Tracks the actions of users who come to our website from X (formerly Twitter) advertisements.

5. Third-Party Technologies

In addition to cookies, we may use other technologies such as web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an email including them.

HubSpot & Mailchimp Pixels: We use these in our emails to let us know which emails have been opened and which links have been clicked by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

6. How You Can Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

Browser Controls

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted.

Advertising Opt-Outs

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

7. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.